Post by account_disabled on Mar 6, 2024 0:30:47 GMT -5
Trusted conversations have fragmented to the social web –shifting the balance of power to communities] Social Pollination: Brands Currently Spreading to Communities Why: Brands are trying to let their corporate and social content spread to many different communities in Facebook, Twitter, Email and others. Examples: Any blog post, press release, or product page that encourages readers to share the content to other locations. Any brand created Facebook fan page, flickr account, or Twitter account. Risks: Letting content spread to other locations causes some angst, as brand managers now must monitor content and discussions elsewhere on the web. The command+control mentality of “our corporate website is central” no longer holds true as people can share content using.
Vendors: A variety of tools Indonesia Telegram Number Data have appeared such as sharethis, addtoany, addthis and others. Incumbent players include: email, Facebook, Twitter, and Delicious that encourage content to be shared within those communities. [To regain trust, corporate websites will look more like a collection of real-time customer discussions –not just product pitches] Social Aggregation: Corporate Websites to Centralize Discussions Why: Conversations and content have fragmented and distributed on the web, as a result, corporate websites are generally irrelevant. Expect brands to start to centralize these discussions on or near their corporate website in order to bring trust and relevance back to the corporate website.
MySpace, Facebook and Community Platforms. Now, I’m starting to get briefed more and more by email marketing firms who are entering the social space, to appease their clients (email marketers) the first step is they are adding “Share this” (called Social Pollination) type of features to direct email marketing pieces so friends can share emails with friends in social networks. Future of Email and Social Networks Are The Same In the next few years, email and social networks will look the same –or be the same. Expect large email vendors like Google (Wave shows promise) Yahoo Mail, Microsoft Live to envelop the social experience. In fact, Microsoft Live is already showing elements of the activity of your personal network right into the context of email.
Vendors: A variety of tools Indonesia Telegram Number Data have appeared such as sharethis, addtoany, addthis and others. Incumbent players include: email, Facebook, Twitter, and Delicious that encourage content to be shared within those communities. [To regain trust, corporate websites will look more like a collection of real-time customer discussions –not just product pitches] Social Aggregation: Corporate Websites to Centralize Discussions Why: Conversations and content have fragmented and distributed on the web, as a result, corporate websites are generally irrelevant. Expect brands to start to centralize these discussions on or near their corporate website in order to bring trust and relevance back to the corporate website.
MySpace, Facebook and Community Platforms. Now, I’m starting to get briefed more and more by email marketing firms who are entering the social space, to appease their clients (email marketers) the first step is they are adding “Share this” (called Social Pollination) type of features to direct email marketing pieces so friends can share emails with friends in social networks. Future of Email and Social Networks Are The Same In the next few years, email and social networks will look the same –or be the same. Expect large email vendors like Google (Wave shows promise) Yahoo Mail, Microsoft Live to envelop the social experience. In fact, Microsoft Live is already showing elements of the activity of your personal network right into the context of email.