Post by account_disabled on Mar 5, 2024 2:08:59 GMT -5
Patricia Gomez Categories Online communication , Shopping center marketing Shopping centers and the media in 2021 Covid 19 has triggered the online communication needs of shopping centers. Communication and marketing agencies are having to make an extra effort on websites and social networks to provide clients with updated information on multiple aspects: new services, changes in capacity and access conditions, extensions and restrictions on hours,data on health and safety measures, online actions that replace the initiatives and events that previously had the commercial premises as a setting... However, these new demands of the online strategy, almost always carried out in the shopping center's own digital channels, should not make us neglect the relationship with traditional media (press, radio and television).
Shopping centers are major economic agents in the territory in which they operate and many of the residents in said territory, although they are users of social networks, continue to use traditional media to BTC Users Number Data obtain information relevant to their daily lives and, in not a few occasions, to contrast what reaches them through their social networks. No one is aware that, when faced with any news or event that reaches us through our personal networks, we all immediately go to local newspapers and radio stations , or to regional television, in search of confirmation and 'validation' of the information. The relationship with the nearby media Information sources of proven value continue to be the reference media in each territory. That doesn't change.
Furthermore, cultivating good dialogue with local and regional media will help reach key audiences in institutional relations such as city councils, the autonomous community and social organizations of all types. That is why it is essential to maintain a fluid relationship with said media. It is important to know the journalists who usually cover information on local or sectoral news to be able to contact them and, what is even more important, to offer them our availability to answer their questions. We must keep our contact list updated , know their names and make sure they know ours and can easily locate us. Years ago, when the only way to contact the public was through the media, in communication agencies we dedicated ourselves to being of help to them. Today they do not have the exclusive relationship with the public, but they undoubtedly have a relevance that cannot be ignored.
Shopping centers are major economic agents in the territory in which they operate and many of the residents in said territory, although they are users of social networks, continue to use traditional media to BTC Users Number Data obtain information relevant to their daily lives and, in not a few occasions, to contrast what reaches them through their social networks. No one is aware that, when faced with any news or event that reaches us through our personal networks, we all immediately go to local newspapers and radio stations , or to regional television, in search of confirmation and 'validation' of the information. The relationship with the nearby media Information sources of proven value continue to be the reference media in each territory. That doesn't change.
Furthermore, cultivating good dialogue with local and regional media will help reach key audiences in institutional relations such as city councils, the autonomous community and social organizations of all types. That is why it is essential to maintain a fluid relationship with said media. It is important to know the journalists who usually cover information on local or sectoral news to be able to contact them and, what is even more important, to offer them our availability to answer their questions. We must keep our contact list updated , know their names and make sure they know ours and can easily locate us. Years ago, when the only way to contact the public was through the media, in communication agencies we dedicated ourselves to being of help to them. Today they do not have the exclusive relationship with the public, but they undoubtedly have a relevance that cannot be ignored.