Post by account_disabled on Feb 28, 2024 1:50:21 GMT -5
2021 started with a good resolution: to read and delve into a marketing book a month! I don't know if you're like me, but personally I'm full of books that I've bought and haven't had the "time" to read. But this year I told myself that it doesn't make sense and that I have to fix it. During these holidays, therefore, I was kept company by a 2017 book by Raffaele Gaito - # Growth Hacker - Mindset and tools to grow your business . Like all good intentions, this one could have immediately ended up in the drawer but here I am to tell you what I understood. I leave you the link to Raffaele 's site which I believe to be a guide on this topic. Follow him because he is very strong as well as very nice! But let's get to the point…what are the takeaways from this excellent read? What is Growth Hacking? There are many ways to define this methodology (oops... it's already a definition), but I would say that the founding element of growth hacking is mindset , which we could translate as mentality .
In this case we are referring to the growth hacker's ability to open his mind Paraguay Phone Number to the most disparate solutions, but also to be able to focus on the problem without ever losing the main objective: growth . To put it in the author's words: Without beating around the bush too much, we can say that success often depends on the ability to understand the most important metrics for your product, keep it under control and make decisions accordingly. But what does it take to become a growth hacker ? First of all you need to be curious and try to develop the so-called T-profile . This profile considers both vertical skills (specialization on some reference topics such as marketing, programming and product management) and the development of horizontal skills , perhaps less profound, but which allow us to be able to approach problems with creativity. Growth Hacking also means knowing how to interpret data and make decisions based on the evidence collected. Third element, but no less important, Growth Hacking means continually experimenting with different solutions to the problem by taking advantage of your own experiences .
Quantity is preferred over quality, considering time a scarce resource, all unsuccessful experiments are quickly abandoned, focusing on those that obtain positive results. Finally, all this happens by leveraging what we already have available , which seems to me to be a very realistic starting point. Data, data and more data (and their interpretation) Growth Hacking is somewhat synonymous with Data Driven Marketing . This approach is enlightening because it changes the paradigm a bit with respect to how decisions can be made in the company. Deming said: Without data you are just another person with an opinion in this room. But what kind of data do we need? Hard data or quantitative analysis : answers the question “what is happening?”. In practice, this is all the data that the company manages to archive and then analyze (such as data coming from the CRM or from their aggregation, as happens for example with DMPs ). Soft data or qualitative analyses : allow us to refine our interpretation of data through customer interviews, surveys, focus groups and ethnographic research by providing elements of context and helping us to answer the question: "why is this happening?" Making decisions based solely on data is not at all simple or immediate.
In this case we are referring to the growth hacker's ability to open his mind Paraguay Phone Number to the most disparate solutions, but also to be able to focus on the problem without ever losing the main objective: growth . To put it in the author's words: Without beating around the bush too much, we can say that success often depends on the ability to understand the most important metrics for your product, keep it under control and make decisions accordingly. But what does it take to become a growth hacker ? First of all you need to be curious and try to develop the so-called T-profile . This profile considers both vertical skills (specialization on some reference topics such as marketing, programming and product management) and the development of horizontal skills , perhaps less profound, but which allow us to be able to approach problems with creativity. Growth Hacking also means knowing how to interpret data and make decisions based on the evidence collected. Third element, but no less important, Growth Hacking means continually experimenting with different solutions to the problem by taking advantage of your own experiences .
Quantity is preferred over quality, considering time a scarce resource, all unsuccessful experiments are quickly abandoned, focusing on those that obtain positive results. Finally, all this happens by leveraging what we already have available , which seems to me to be a very realistic starting point. Data, data and more data (and their interpretation) Growth Hacking is somewhat synonymous with Data Driven Marketing . This approach is enlightening because it changes the paradigm a bit with respect to how decisions can be made in the company. Deming said: Without data you are just another person with an opinion in this room. But what kind of data do we need? Hard data or quantitative analysis : answers the question “what is happening?”. In practice, this is all the data that the company manages to archive and then analyze (such as data coming from the CRM or from their aggregation, as happens for example with DMPs ). Soft data or qualitative analyses : allow us to refine our interpretation of data through customer interviews, surveys, focus groups and ethnographic research by providing elements of context and helping us to answer the question: "why is this happening?" Making decisions based solely on data is not at all simple or immediate.