Post by account_disabled on Feb 28, 2024 1:22:56 GMT -5
According to a recent ESG communications study by 3BL Media, companies were much more communicative on environmental issues in 2021, above those related to philanthropy and DEI (diversity, equity and inclusion).
According to TriplePundit , of the more than 8,000 ESG (environmental, social and governance) reports distributed last year, those dealing with environmental impact generated the most volume and interest. the audience, with an increase of 68% compared to 2020.
The environment, protagonist of this ESG Storytelling
While waiting for what happens with the rule, proposed by Changsha Mobile Number List the US Securities and Exchange Commission, on the mandatory disclosure of climate information by listed companies, there has been a sharp increase in the number of reports, articles, videos, press releases and other content that talks about the measures adopted regarding carbon emissions, water, waste and the environment.
Following the climate-related disasters that made headlines last year, the news surrounding the latest IPCC report and the run-up to the COP26 talks in Glasgow, it is clear that stakeholders – especially investors – are demanding performance and transparency in ESG matters. As a result, the figures show that more and more companies are moving from annual sustainability reports to more frequent communications.
ESG Storytelling: Focus on E during 2021
The second most viewed category in 2021, philanthropy and cause initiatives, was down 29% in audience engagement from its peak in 2020, when both B2B and B2C brands were pledging their support in the ongoing battle against COVID-19 pandemic.
CSR remains on the rise
Corporate content on DEI-related topics generated the third-highest volume in 2021, with engagement increasing 35% from 2020. Engagement grew in 2020 amid nationwide racial justice protests, and as As companies continued to communicate about DEI in 2021, the results showed that readers found ads and related stories even more relevant.
In addition, the reading of reports increased by 13%, covering all forms of corporate responsibility, sustainability, ESG or integrated reports. Announcements about awards, ratings and rankings still rose 9%.
esg rse storytelling
Although the number of corporate stories about volunteering and community involvement decreased due to COVID-19 limitations, engagement increased 8%.
The data analysis, which included 8,200 press releases from companies and nonprofit organizations, makes it clear that people, stakeholders and consumers are paying close attention to corporate sustainability commitments, so it's time to that corporations make more efforts to comply with them.
According to TriplePundit , of the more than 8,000 ESG (environmental, social and governance) reports distributed last year, those dealing with environmental impact generated the most volume and interest. the audience, with an increase of 68% compared to 2020.
The environment, protagonist of this ESG Storytelling
While waiting for what happens with the rule, proposed by Changsha Mobile Number List the US Securities and Exchange Commission, on the mandatory disclosure of climate information by listed companies, there has been a sharp increase in the number of reports, articles, videos, press releases and other content that talks about the measures adopted regarding carbon emissions, water, waste and the environment.
Following the climate-related disasters that made headlines last year, the news surrounding the latest IPCC report and the run-up to the COP26 talks in Glasgow, it is clear that stakeholders – especially investors – are demanding performance and transparency in ESG matters. As a result, the figures show that more and more companies are moving from annual sustainability reports to more frequent communications.
ESG Storytelling: Focus on E during 2021
The second most viewed category in 2021, philanthropy and cause initiatives, was down 29% in audience engagement from its peak in 2020, when both B2B and B2C brands were pledging their support in the ongoing battle against COVID-19 pandemic.
CSR remains on the rise
Corporate content on DEI-related topics generated the third-highest volume in 2021, with engagement increasing 35% from 2020. Engagement grew in 2020 amid nationwide racial justice protests, and as As companies continued to communicate about DEI in 2021, the results showed that readers found ads and related stories even more relevant.
In addition, the reading of reports increased by 13%, covering all forms of corporate responsibility, sustainability, ESG or integrated reports. Announcements about awards, ratings and rankings still rose 9%.
esg rse storytelling
Although the number of corporate stories about volunteering and community involvement decreased due to COVID-19 limitations, engagement increased 8%.
The data analysis, which included 8,200 press releases from companies and nonprofit organizations, makes it clear that people, stakeholders and consumers are paying close attention to corporate sustainability commitments, so it's time to that corporations make more efforts to comply with them.