Post by account_disabled on Feb 27, 2024 1:38:21 GMT -5
Cafento, growing Spanish coffee company.
The history of Cafento begins in the last century , when Don Manuel Rodríguez, of Galician origin, and Doña Pilar Menéndez de la Fuente, Asturian by birth, had their first child in Buenos Aires and traveled to Spain to present him to their family, where Shortly after, the Civil War surprised them, making their return to Argentina impossible.
In these circumstances, and based on the experience acquired during their years in Argentina, Don Manuel and Doña Pilar decided to open a small business, a colonial store in the Asturian town of Tineo. This store was popularly known as “El Gallego” and its coffee , highly appreciated by local inhabitants, also acquired that nickname, “El Gallego” coffee.
At that time, coffee was a state trade and therefore the public administration was the one that dictated prices. The amount of coffee that could be bought and sold by a roaster also depended on the guidelines of the State , who had defined three categories for the coffees that arrived in the country: Superior Quality, Common Quality and Popular Quality. The coffee was roasted, mixed and ground in the stores and the good work of those who carried out these operations was what determined the success of that coffee. Don Manuel was an expert.
“The older people of the town remember Grandpa Manuel roasting coffee on the street in front of the store,” say the grandchildren of the founders when they look back in search of anecdotes and memories of their childhood among bags of coffee where, during the On vacations and weekends, they played and helped with day-to-day tasks.
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And the heirs and current owners have a lifetime of memories with an unmistakable smell and flavor of coffee. Moments celebrated as a family, “like a big family” made up of employees and owners.
“Our memories are from the time of the factory with homes and they are all very endearing. It always smelled like coffee, everything was very manual and there was a good work environment. They worked on Saturday and Sunday mornings. We were experiencing the evolution of not working on Sundays, then on Saturdays, what a milestone it was!”, comments Carlos Manuel Rodríguez, CEO of Cafento.
FROM GROCERY STORE TO ONE OF THE LARGEST COFFEE FACTORIES IN EUROPE
In the s, the son of the store's founder, Juan Carlos Rodríguez, had eagerly taken the reins of the business , giving a new push to the firm and reaffirming the ties with Tineo and its people, with whom Cafés el Gallego has always maintained. a close relationship, getting involved in numerous civil society projects, from the boards of directors of the soccer team to the local celebrations commission.
The figure of Juan Carlos Rodríguez continues to be very present today in Tineo and also in many conversations of his proud children, who remember how, despite the long days, he went out more than once to fix a wheel or pick up the lost exhaust pipe from a salesman. “I always came home whistling because the problems were behind the office door when it closed.”
Juan Carlos Rodríguez made the coffee roasting activity independent of the grocery store and began to market the coffee outside the store. Sunday was roasting day and on Monday they went out to sell the coffee in Tineo and surrounding areas , reaching Luarca, Cangas del Narcea, etc. At that time communications were not like they are today, the roads were not like those of today and it was not always easy and quick to distribute coffee.
Outside the store, the coffee was mainly sold to grocery stores that had everything and also to coffee shops , which used to sell kilo packages of unmixed qualities, natural and roasted, and they made their own mixture in some large cans that were provided to them.
In the s, the firm built a residential building and used the ground floor for packaging coffee and the basement as a roasting plant, attached to the old garage that until then had been used for this purpose.
In came the liberalization of the coffee trade and Cafés El Gallego addressed it with an ambitious expansion of the factory with two large buildings and new packaging lines for coffee beans and especially ground coffee (since until then it was not allowed to sell ground coffee). A high-capacity fully automatic ground coffee line was purchased and since it was not known whether the market was going to opt for the hard or soft package, both formats were purchased. With the liberalization of the market, multinationals arrived and many large Spanish companies decided to sell for fear that they would be destroyed.
Cafés El Gallego, however, decided to continue its activity and in created two product divisions , definitively separating the marketing of food coffee from coffee for the hospitality industry. Just five years later, in , it bought the first coffee company and became part of the largest green coffee purchasing center in Spain.
Since then, the roasting firm, which changed its name to Cafento in , has bought more than Spanish coffee companies and in bought the first foreign one, Java Republic.
PRESENT AND FUTURE…
With a turnover of million euros, the group has acquired regional coffee companies since to become the largest producer in the Spanish capital sector. It has its own teams in France, Slovakia and Ireland; It has factories in Tineo, Bilbao and Dublin; nine headquarters in Spain and exports to countries.
The history of Cafento begins in the last century , when Don Manuel Rodríguez, of Galician origin, and Doña Pilar Menéndez de la Fuente, Asturian by birth, had their first child in Buenos Aires and traveled to Spain to present him to their family, where Shortly after, the Civil War surprised them, making their return to Argentina impossible.
In these circumstances, and based on the experience acquired during their years in Argentina, Don Manuel and Doña Pilar decided to open a small business, a colonial store in the Asturian town of Tineo. This store was popularly known as “El Gallego” and its coffee , highly appreciated by local inhabitants, also acquired that nickname, “El Gallego” coffee.
At that time, coffee was a state trade and therefore the public administration was the one that dictated prices. The amount of coffee that could be bought and sold by a roaster also depended on the guidelines of the State , who had defined three categories for the coffees that arrived in the country: Superior Quality, Common Quality and Popular Quality. The coffee was roasted, mixed and ground in the stores and the good work of those who carried out these operations was what determined the success of that coffee. Don Manuel was an expert.
“The older people of the town remember Grandpa Manuel roasting coffee on the street in front of the store,” say the grandchildren of the founders when they look back in search of anecdotes and memories of their childhood among bags of coffee where, during the On vacations and weekends, they played and helped with day-to-day tasks.
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And the heirs and current owners have a lifetime of memories with an unmistakable smell and flavor of coffee. Moments celebrated as a family, “like a big family” made up of employees and owners.
“Our memories are from the time of the factory with homes and they are all very endearing. It always smelled like coffee, everything was very manual and there was a good work environment. They worked on Saturday and Sunday mornings. We were experiencing the evolution of not working on Sundays, then on Saturdays, what a milestone it was!”, comments Carlos Manuel Rodríguez, CEO of Cafento.
FROM GROCERY STORE TO ONE OF THE LARGEST COFFEE FACTORIES IN EUROPE
In the s, the son of the store's founder, Juan Carlos Rodríguez, had eagerly taken the reins of the business , giving a new push to the firm and reaffirming the ties with Tineo and its people, with whom Cafés el Gallego has always maintained. a close relationship, getting involved in numerous civil society projects, from the boards of directors of the soccer team to the local celebrations commission.
The figure of Juan Carlos Rodríguez continues to be very present today in Tineo and also in many conversations of his proud children, who remember how, despite the long days, he went out more than once to fix a wheel or pick up the lost exhaust pipe from a salesman. “I always came home whistling because the problems were behind the office door when it closed.”
Juan Carlos Rodríguez made the coffee roasting activity independent of the grocery store and began to market the coffee outside the store. Sunday was roasting day and on Monday they went out to sell the coffee in Tineo and surrounding areas , reaching Luarca, Cangas del Narcea, etc. At that time communications were not like they are today, the roads were not like those of today and it was not always easy and quick to distribute coffee.
Outside the store, the coffee was mainly sold to grocery stores that had everything and also to coffee shops , which used to sell kilo packages of unmixed qualities, natural and roasted, and they made their own mixture in some large cans that were provided to them.
In the s, the firm built a residential building and used the ground floor for packaging coffee and the basement as a roasting plant, attached to the old garage that until then had been used for this purpose.
In came the liberalization of the coffee trade and Cafés El Gallego addressed it with an ambitious expansion of the factory with two large buildings and new packaging lines for coffee beans and especially ground coffee (since until then it was not allowed to sell ground coffee). A high-capacity fully automatic ground coffee line was purchased and since it was not known whether the market was going to opt for the hard or soft package, both formats were purchased. With the liberalization of the market, multinationals arrived and many large Spanish companies decided to sell for fear that they would be destroyed.
Cafés El Gallego, however, decided to continue its activity and in created two product divisions , definitively separating the marketing of food coffee from coffee for the hospitality industry. Just five years later, in , it bought the first coffee company and became part of the largest green coffee purchasing center in Spain.
Since then, the roasting firm, which changed its name to Cafento in , has bought more than Spanish coffee companies and in bought the first foreign one, Java Republic.
PRESENT AND FUTURE…
With a turnover of million euros, the group has acquired regional coffee companies since to become the largest producer in the Spanish capital sector. It has its own teams in France, Slovakia and Ireland; It has factories in Tineo, Bilbao and Dublin; nine headquarters in Spain and exports to countries.