Post by account_disabled on Jan 21, 2024 5:27:35 GMT -5
Imagine you are at a party. With whom will it be easier for you to communicate and interact - with people you already know or with strangers? Probably, the majority would like to see familiar faces. The situation is similar with your customers. If people are already familiar with your brand, they are more likely to come back to you. Remarketing will help with this. From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! What is remarketing? It's a set of tools aimed at re-engaging customers based on their previous interactions with your brand.
Remarketing can take the form of: paid advertising targeted only C Level Executive List at people who have visited your site; email marketing aimed at people on your subscriber list who viewed certain pages; marketing for key customers (Account-based marketing). What remarketing strategies to use for E-commerce? 1. Keywords and audience Identify the most effective keywords in your Google Ads ads and retarget them in different combinations for your target audience. For example, your company sells books and you noticed that your most profitable advertising investment was targeting book lovers. How can you ensure that buyers from this audience see your new offer? Create a customer profile based on the unique utm_campaign parameter and allocate additional budget to retarget your top performing keywords specifically to this audience. Keywords and audience 2.
Discounts and special offers Use special offers to encourage the visitor to come back to buy your product. Create special offers for frequent visitors to your site (those who browse a lot but buy little or have never bought) or regular customers. Offer one a 15% discount on the first purchase, interest others with, for example, free delivery. Discounts and special offers 3. Different targets for different stages of the sales funnel Depending on which website pages they view, which website elements they interact with, and which actions they take, different visitors to your website are at different stages of the sales funnel. One retargeting strategy is to target ads at different stages of the funnel, from the awareness stage to the moment when the audience is ready to make a purchase. Read also : PPC trends for 2023 4. Cross-selling The essence of the cross-selling technique is to offer a potential buyer or a person who has already bought something from you other products t
Remarketing can take the form of: paid advertising targeted only C Level Executive List at people who have visited your site; email marketing aimed at people on your subscriber list who viewed certain pages; marketing for key customers (Account-based marketing). What remarketing strategies to use for E-commerce? 1. Keywords and audience Identify the most effective keywords in your Google Ads ads and retarget them in different combinations for your target audience. For example, your company sells books and you noticed that your most profitable advertising investment was targeting book lovers. How can you ensure that buyers from this audience see your new offer? Create a customer profile based on the unique utm_campaign parameter and allocate additional budget to retarget your top performing keywords specifically to this audience. Keywords and audience 2.
Discounts and special offers Use special offers to encourage the visitor to come back to buy your product. Create special offers for frequent visitors to your site (those who browse a lot but buy little or have never bought) or regular customers. Offer one a 15% discount on the first purchase, interest others with, for example, free delivery. Discounts and special offers 3. Different targets for different stages of the sales funnel Depending on which website pages they view, which website elements they interact with, and which actions they take, different visitors to your website are at different stages of the sales funnel. One retargeting strategy is to target ads at different stages of the funnel, from the awareness stage to the moment when the audience is ready to make a purchase. Read also : PPC trends for 2023 4. Cross-selling The essence of the cross-selling technique is to offer a potential buyer or a person who has already bought something from you other products t