Post by heycrush5500 on Jan 18, 2024 6:21:07 GMT -5
In The Middle Of The Crisis. In 2022, CPCs in Google Ads have risen exponentially, inflation , the rise of the dollar , and instability in the market have caused several industries to increase their costs by percentages that average between 20 and 60 percent. This data is related to the information generated by our accounts associated with our clients. But what produces an increase in costs per click in SEM positioning campaigns with Google ads. Unfortunately, your account enters a process of lower results, an increase in CPC causes a lower click rate , less traffic, fewer visits and fewer conversions , which translates into fewer sales .
Today, the digital marketing industry has become one of the most competitive industries in the world. The key to good performance is maintaining a competitive cost per click. It is pure mathematics; The lower your CPC, the more traffic you can achieve, resulting in a higher chance of more conversions Special Database and more sales. Keep in mind that CPC is not fixed. Many influencing factors can cause the cost per click to increase or decrease. Average CPC can be influenced by seasonality, competition, and other elements used by the Google Ads algorithm. Not everything is bad, in this article I am going to share the strategy that we have implemented in the agency , to achieve a lower cost per click in the campaigns, thus increasing your return on investment.
Focus on quality level (old but still effective strategy) ad ranking Ad Quality Level and Ranking with Google Ads As you may know, Quality Score is a rating of how relevant and useful your keywords , ads, and landing pages are to a search query. The quality score and your offer are the two factors that determine the ranking of your ad. When you have a quality level above 7, your ads will appear in the top positions of the search engine, which is crucial for the success of your advertising. Quality Level in Google Ads Quality Score in Google Ads How to raise the quality level of your Google Ads campaign and thus lower your costs per click? Improve your campaign structure : use as many ad groups as necessary.
Today, the digital marketing industry has become one of the most competitive industries in the world. The key to good performance is maintaining a competitive cost per click. It is pure mathematics; The lower your CPC, the more traffic you can achieve, resulting in a higher chance of more conversions Special Database and more sales. Keep in mind that CPC is not fixed. Many influencing factors can cause the cost per click to increase or decrease. Average CPC can be influenced by seasonality, competition, and other elements used by the Google Ads algorithm. Not everything is bad, in this article I am going to share the strategy that we have implemented in the agency , to achieve a lower cost per click in the campaigns, thus increasing your return on investment.
Focus on quality level (old but still effective strategy) ad ranking Ad Quality Level and Ranking with Google Ads As you may know, Quality Score is a rating of how relevant and useful your keywords , ads, and landing pages are to a search query. The quality score and your offer are the two factors that determine the ranking of your ad. When you have a quality level above 7, your ads will appear in the top positions of the search engine, which is crucial for the success of your advertising. Quality Level in Google Ads Quality Score in Google Ads How to raise the quality level of your Google Ads campaign and thus lower your costs per click? Improve your campaign structure : use as many ad groups as necessary.